Local SEO
Found on the map. Listed everywhere that matters.
Somebody two towns over types "ac repair near me" and gets three businesses. This is the work that decides whether yours is one of the ones they can even see.
- Ridgeline Heat & Air
Ridgeline Heat & Air is a made-up company. Every name, number and message in this example is invented to show how the product works.
What it does
Fix it once, properly. Then keep it fixed.
Most profiles were set up in one sitting years ago and never touched again. Half the fields are empty, the hours are wrong, and the address changed. That is what month one is for.
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The overhaul, month one
Categories, services, service area, hours, attributes, photos, the description. Every field on your profile gets filled in properly once, by hand.
Done in the first month
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The upkeep, every month after
A post on your profile every week, new photos, seasonal hours, plus a sweep of the directories to catch anything that drifted.
Running from month two
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The report, every month
Every listing touched and every post published, written down. Plus your map position checked from a grid of points across your service area.
In your dashboard too
The profile
Every field, filled in on purpose.
- The category is a decision, not a guess. Your primary category is the single biggest lever on the profile, and most owners picked theirs in ninety seconds five years ago.
- The services list is usually empty. There is a field for every job you take. Filling it in is free and almost nobody does it.
- The post goes out every week. Written for the season and for the work you want more of, not a stock graphic with your logo on it.
Ridgeline Heat & Air is a made-up company. Every name, number and message in this example is invented to show how the product works.
The listings
One business. One set of details, in one shape.
Fifty places publish your details whether you asked them to or not. When they disagree, the disagreement is the problem. We make them agree and then we keep checking.
Name, address and phone, one shape everywhere
- Google Search and maps
- Apple Maps Search and maps
- Bing Places Search and maps
- Yelp Directory
- Better Business Bureau Directory
- Chamber of Commerce Local
- Nextdoor Local
- Angi Directory
- Thumbtack Directory
- Manufacturer dealer locator Trade
- Trade association listing Trade
- Plus the rest of the fifty Directory
Ridgeline Heat & Air is a made-up company. Every name, number and message in this example is invented to show how the product works.
The report
Written down, every month, by name.
The complaint we hear about every agency is the same one: nobody could say what was actually done. So the report is a list of the work, not a paragraph about momentum.
Log in any time and see your calls, texts, appointments and reviews as they happen, plus a monthly report of everything we did.
- Listings touched
- Posts published
- Duplicates reported
- Map position checked
Ridgeline Heat & Air is a made-up company. Every name, number and message in this example is invented to show how the product works.
What this is not
Three things we do not do here.
"SEO" is a word that covers about nine different jobs, and the whole trade makes money on the confusion. This is profile and directory work. Here is what that leaves out.
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No blog content
We do not write articles for your website and we do not count them toward this price.
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No link outreach
We do not chase other websites to point at yours. It is slow, it is expensive, and the shortcuts are the kind that get sites penalized.
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No technical site SEO
Site speed, redirects, crawl errors: that is website work. If we built your site it is already handled there. If we did not, this service does not touch it.
We would rather lose the sale than sell you a word. If somebody quotes you a local package that includes all nine of those jobs for one price, ask them which one they did last month.
What's inside
The whole job, in six pieces.
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Google Business Profile overhaul
Categories chosen on purpose, the services list filled out, the service area drawn to the towns you actually serve, hours that match reality.
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A profile post every week
Written for the season and for what you want more of. Furnace checks in October, drain jetting in the spring.
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Fifty directories, one listing
Your business details pushed out and kept identical everywhere they get published (these entries are called citations). Matching them up is most of the work.
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Manufacturer and trade listings
The dealer locators for the brands you carry, and the trade association directories your trade actually has. Most owners never claim these.
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Duplicates and spam reported
Old listings from a previous address, a competitor stuffing keywords in their business name, a profile somebody made for you years ago. We file the reports.
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A monthly map rankings report
Your position on the map checked from a grid of points across your service area, not from the one place you always look good.
Questions
What owners ask about local.
Is this the same as SEO for my website?
No, and that difference matters. This is your Google Business Profile and your directory listings. It is not blog writing, it is not link outreach, and it is not technical work on your website. Those are separate jobs and we do not sell them.
What are citations?
A citation is any place on the internet that lists your business name, address and phone number. Google reads them and expects them to agree. When your old suite number is still sitting on twelve directories, that disagreement works against you, so the job is making all of them say one thing.
How do you report what you did?
The monthly report lists every listing we touched and every post we published, by name. The dashboard shows the rest as it happens, so you never have to wait for the report to see whether anything is moving.
Do you write blog posts?
No. Blog content is not part of this and we do not quietly add it. If somebody tells you a monthly SEO fee includes articles, ask to see the last three and who wrote them.
Local SEO
$497/moMonth to month, cancel any time.
Per location. Each additional location is half price.
Included in
Growth and Everything
Local SEO comes with both of the bigger tiers. On Core it is the most common thing owners add, usually once the phone is already being answered properly.
Compare the tiers