Terms of Service

Using this site

The Site describes our services and lets you contact us. You agree to use it lawfully and not to interfere with its operation, attempt to gain unauthorized access to it, or use it to transmit anything harmful or misleading.

Informational content

Content on the Site is provided for general information about our services. It is not professional, legal, or financial advice. The sections further down describe how our plan is billed and what it covers, and they apply to every client we take on.

Demonstrations and example data

Product demonstrations on the Site, including any videos, sample screens or simulated conversations, use fictional companies, names and data. They illustrate how our services work and do not depict actual clients or actual results.

The plan

We sell one plan. It costs $397 a month and includes:

• •A website built for your business, search-ready from day one, hosted and kept up to date by us while you are a client.
• •Lead-form follow-up that emails every new lead right away and texts the ones who opted in to texts.
• •A website chat with AI built in, on every page of your website.
• •An AI receptionist that answers your calls when nobody picks up, and texts the caller back.
• •Missed-call text back.
• •Google review requests sent to every customer after every job, with replies to new reviews written and posted for you.
• •Past-customer marketing, as described below.
• •The LeadConnector app, so every new lead, review and booking reaches your phone.
• •A weekly update every Friday: a text with the week's numbers and an email report.

Work outside the plan is not included. Anything extra is agreed in writing before it starts.

Billing

• •Price: $397 a month, month to month. No minimum term.
• •When you are charged: your first month is charged when you sign, then on the same date each month. Billing starts on that date even while the mobile carriers are still reviewing your texting registration.
• •Phone and text usage: calls and texts on your business number carry usage charges from the phone carriers and our platform. We bill them to you at exactly what we are charged, with no markup.
• •AI usage: the AI receptionist, the AI chat and AI-written review replies are included in the monthly price. Fair use is covered under The AI receptionist and chat below.

Paying 3 months up front

You can pay for your first 3 months up front: $1,191, the same as three months at $397. When you do, you get one free bonus from our current offers, at no extra charge. We agree on which one before you pay. If you are not happy in the first 30 days, you get the whole payment back. After 30 days the 3 months are not refunded, and your service runs to the end of them. After the 3 months, the plan continues month to month at $397, unless you choose to keep paying 3 months at a time, or you cancel. If you keep paying 3 months at a time, we bill $1,191 every 3 months, and each payment comes with one free bonus for those 3 months. You can switch to monthly before any renewal. The 30-day money-back guarantee covers your first payment only, not renewals.

Setup fee

A one-time setup fee may apply to a new plan. If it does, we tell you the amount before you sign, and it is covered by the 30-day money-back guarantee.

The 30-day money-back guarantee

If you are not happy with our service for any reason in your first 30 days, tell us in writing, by email or text, within those 30 days, and we refund what you have paid us: the monthly price or the 3-month payment, and any setup fee. Phone and text usage is not refunded, because those charges are for calls and texts already made and are paid to the carriers at cost. Ad spend paid to Google or Meta is not refunded either. The guarantee is about your satisfaction with our service. It is not a promise of any result.

After the first 30 days, any refund on the month to month plan is limited to your most recent payment.

Canceling

On the month to month plan you can cancel in any month, with no minimum term and no fee for canceling. Tell us in writing, by email or text, at least 7 days before your next billing date. Otherwise that month still bills and your service runs through it.

When you leave:

• •Your service, including your website, runs through the end of the time you have paid for. After that the website comes down and the follow-up stops. The website itself is not sold or handed over.
• •Your domain is yours and stays yours. So are any ad accounts in your name.
• •Your Google Business Profile is yours. We remove our manager access.
• •The business phone number we set up for the plan, and the records kept with it, stay in our platform and are not handed over.
• •We hold your information for ninety days in case you come back, and use it for nothing else. After ninety days it is deleted, or sooner if you ask us to delete it.

Your website and domain

• •We build your website for your business, and while you are a client we host it, maintain it and make changes to it as part of the monthly price.
• •Your logo, photos, wording and business details stay yours.
• •If you already own a domain, it stays in your name and we point it at your new site. If you need a new domain, it is registered in your business's name.

Your Google Business Profile

Your Google Business Profile belongs to you. We only ever ask for manager access, never ownership. If we create a profile for you, ownership is handed to you. Google decides whether and when a profile is verified and where it shows in search. Neither is under our control.

Past-customer marketing

Past-customer marketing is included in the plan: a launch campaign when you start, automatic follow-up with anyone who has been quiet for 90 days, and up to 4 seasonal promotions a year, each one approved by you.

Promotions

Each seasonal promotion is an offer you pick and approve before it sends. We never send one without your approval, and four a year is the most we send on the plan.

Who gets contacted

A past-customer campaign only ever reaches people your own business already has a relationship with. That is the whole rule, and the rest of this section is what it means in practice.

• •Only people already held in your records. We do not add anyone to yours. By sending us a list, you confirm it is made up of your own customers and the people who asked you about your work.
• •Nobody enters a campaign until at least ninety days have passed since the last job you did for them, or the last estimate you gave them.
• •Before any promotional text goes out, every number is checked against the Do Not Call lists. A number on those lists is texted only within the time the law allows after a recent job or inquiry. Everyone else gets the message by email. We do not cold text.
• •An opt-out is permanent and applies to everything sent in your name afterwards. A new campaign never puts a suppressed contact back in.
• •The records you send us are used to run your campaign and nothing else. They are kept separate from every other client's, and they are deleted with the rest of your information ninety days after you leave.

The AI receptionist and chat

Your phone rings first. If nobody answers, the AI receptionist picks up. It handles the routine part: what the caller needs, where they are and how to reach them. It tells callers it is AI at the end of every call, says so straight away whenever it is asked, and never claims to be a person. The chat on your website says it is AI whenever it is asked. Every call opens with a notice that it is recorded, so you can hear exactly what was said on your behalf.

Recordings, transcripts and summaries sit in your dashboard. You can hear any call in full, which is the point of recording them.

Callers hear the recording notice at the start of the call. A caller who does not want to be recorded can ask for a call back from a person.

Fair use: the AI receptionist and chat are included in the monthly price for the call and chat volume of a normal small business. If your volume is unusually high, we will review it with you before anything changes.

Texting

Texting switches on once the carriers approve your business. Usually a few days, sometimes a few weeks. We file it the day you sign.

Texts go only to people who opted in to receive them. What that means, how someone opts in, how often we send, and how one word ends it are all set out in our SMS Terms, which is the version filed with the mobile carriers.

Automated email is a separate program with its own rules. Those are in our Email Terms.

Reviews

Every customer gets the same request and the same link, after every completed job. We do not gate reviews behind a happiness question, we do not filter who gets asked, and we do not offer anyone anything in exchange for one. Gating is against Google's policy.

Replies to new reviews are written and posted on your behalf. A low rating is sent straight to you.

Add-ons

Local SEO, Google Ads and Local Services Ads, Facebook and Instagram ads, and social content can be added to the plan. Each is quoted on the call and agreed in writing before work starts. Ads are added only once your Google Business Profile and website are in good shape.

Ad spend

• •Ad spend is not part of any price we quote. Our management fee and your spend are two separate things, and the second one never passes through us.
• •The card on file with Google and Meta is yours. You can see every charge in your own ad accounts, because they are your accounts.
• •We do not add a percentage, a markup or a handling charge to what you spend on ads.
• •Ads need a budget of at least $50 a day, paid by you to Google or Meta.
• •Our management fee stays the same up to $5,000 a month of ad spend. Above that, we quote it again before anything changes.

Google and Meta decide what they charge for a click and whether an ad is allowed to run. Neither is under our control, and neither is under yours.

Local SEO covers

• •Google Business Profile built out and kept current.
• •Weekly posts to the profile.
• •Listings across fifty or more directories, kept consistent.
• •Manufacturer and trade-association listings where your business qualifies.
• •Duplicate and wrong listings reported and chased down.
• •A monthly map-rankings report.

Local SEO does not cover

• •Blog content. We do not write it.
• •Link outreach of any kind.
• •Technical SEO work on your website itself.

Social content covers

• •Posts created and scheduled every week.
• •Facebook, Instagram and your Google Business Profile.
• •Captions written for your business, not pasted from a bank.

Social content does not cover

• •Community management. We do not answer comments or direct messages.
• •Original photography or video shoots.
• •AI-generated job site photos passed off as your real work. We do not make them and we will not post them.

Additional locations

Each additional location of the same business is billed at half the plan price, because it runs on the setup already built for your first location. It is agreed in writing before work starts.

Intellectual property

The Site and its content, including the Southgate Strategies name, logo, text and design, are owned by Southgate Strategies LLC and protected by applicable law. You may not copy, reproduce, or use them without our prior written permission, except for viewing the Site normally.

Third-party links and services

The Site may link to or embed third-party services, for example the booking calendar and the chat. Those services are governed by their own terms and privacy policies, and we are not responsible for them.

Warranties and liability

Results

We do not promise any particular number of calls, leads, reviews, rankings, bookings or sales. What we promise is the work described on this page, and the 30-day money-back guarantee above.

Disclaimer of warranties

The Site is provided "as is" and "as available," without warranties of any kind, express or implied, including fitness for a particular purpose, accuracy, or uninterrupted availability.

Limitation of liability

To the fullest extent permitted by law, Southgate Strategies LLC will not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of the Site.

Indemnification

You agree to indemnify and hold Southgate Strategies LLC harmless from claims arising out of your misuse of the Site or violation of these Terms.

Governing law and changes

These Terms are governed by the laws of the State of Arkansas, without regard to conflict-of-law principles. Any disputes will be resolved in the state or federal courts located in Arkansas.

We may update these Terms from time to time. The effective date above reflects the latest version, and continued use of the Site after changes means you accept them.

Contact

Southgate Strategies LLC, Rogers, Arkansas.

• •By phone or text: (479) 580-8385
• •By email: contact@southgatestrategies.com